The All-New
2021 Ford Bronco

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Starting at

$28,500

4-Door Seating For

5

Horsepower

300

Discover The Many Ways To Make Your Own Path


We're doing something different with how we build the Bronco™ SUV. We have designed each Bronco series around different types of adventure. Choose the series that fits you and your adventures best, then customize it even more with over 200 Ford accessories to truly make it your own.

True to its Heritage and Torture Tested

The all-new Bronco™ SUV is back. Bronco was torture-tested in the Johnson Valley desert - home of King of the Hammers. It also took on the grueling Baja 1000, one of the world's toughest off-road endurance races. Bronco was designed, engineered and Built Ford Tough® so you can depend on it to get you out into the wild and back again.

Always consult the owner's manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
Removal of doors for off-road use only.

4x4 - with Part-Time Selectable Engagement

The electronic shift-on-the-fly (ESOF) two-speed transfer case is the base, "part-time" system. This system offers the driver three modes plus Neutral. In 4H and 4L, the system provides mechanically locked 4x4. When 4L is selected, wheel torque increases for conditions like deep sand, steep grades or pulling heavy objects. Flat towing is possible by putting the transfer case into the Neutral position.

G.O.A.T. Modes™ Goes Over Any Type of Terrain

The Bronco™ SUV features the Terrain Management System™ with G.O.A.T. Modes™ to deliver tailored driving experiences through a suite of sophisticated electronic vehicle systems. Bronco has up to seven available G.O.A.T. Modes (Normal, Eco, Sport, Slippery, Mud/Ruts, Sand, Rock Crawl and Baja), depending on trim level, to tailor vehicle performance on various surfaces or conditions. These systems optimize steering, handling and powertrain response to allow a customer to operate the vehicle with confidence either on the road or off.

Always consult the owner's manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.
Removal of doors for off-road use only.

Extreme Performance

The Bronco™ SUV is ready for adventure with plenty of design and capability features.


FordPass Performance™ App with Off-Road Navigation

Users can choose from a professionally curated list of class-exclusive* electronic trail content from professional trail guide providers such as Trails Off-Road and FunTreks. Also, users can record video and vehicle telemetry to their mobile phone and then playback the recorded video when stopped to see customized overlays of vehicle telemetry data such as GPS, speed, rpm, pitch, yaw, etc., shown as custom gauges and dials, on the video.

*Class is Medium Traditional Utility. Preproduction computer-generated image with optional equipment shown. FordPass Performance™ App with Off-Road Navigation available late Summer 2021.

Removable Roof

No matter which Bronco™ trim or roof option you select, an open-air adventure is just a snap, push and a lift away. The Bronco SUV also has a folding top that can be easily taken down by a single individual - with no tools required. The 4-door comes standard with a soft top with the option of a modular hardtop or dual tops. The 4-door model also has a class-exclusive removable hardtop middle panel that provides a second-row open-air experience without removing the rear cap. *

*Class is Medium Traditional Utility.
Removal of doors for off-road use only.

Bronco™ Seating

Because fun always draws a crowd, the Bronco™ 4-door has plenty of elbow room for passengers with available seating options for every adventure. There are also available leather-trimmed, durable cloth and marine-grade vinyl seating choices.

Removal of doors for off-road use only.

Bronco™ Standard Features and Packages

Ready for extreme outdoor adventure? The 2021 Bronco™ SUV is - so just choose one of the available packages that's right for you and get out there.


BASE

STANDARD FEATURES: Standard Package, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™
  • 16-inch silver-painted steel wheels
  • 30-inch P255/70R16 all-season tires
  • Two front tow hooks, one rear
  • SYNC 4 with eight-inch touchscreen
  • Carpeted flooring
  • Cloth seats

AVAILABLE PACKAGE: Sasquatch™



OUTER BANKS™

STANDARD FEATURES: Mid Package, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™
  • 18-inch Black-painted machined-face aluminum wheels
  • 32-inch P255/70R18 all-terrain tires
  • Signature LED headlamps and taillamps
  • Powder-coated tube steps
  • Cloth seats with heated front row
  • Available leather-trimmed seats

AVAILABLE PACKAGE: High, Lux, Sasquatch™

BIG BEND™

STANDARD FEATURES: Standard Package, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™
  • 17-inch Carbonized Gray-painted aluminum wheels
  • 32-inch P255/75R17 all-terrain tires
  • Carbonized Gray grille
  • Privacy glass
  • Leather-wrapped steering wheel and gear shift knob
  • Cloth seats

AVAILABLE PACKAGE: Mid, Sasquatch™

BADLANDS™

STANDARD FEATURES: Standard Package, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™
  • 17-inch Carbonized Gray-painted machined-face aluminum wheels
  • 33-inch LT285/70R17 all-terrain tires
  • Unique Badlands™ suspension with front stabilizer bar disconnect
  • Heavy-duty modular front bumper, powder-coated steel rear
  • Rubberized flooring with drain plugs
  • Marine-grade vinyl seats

AVAILABLE PACKAGE: Mid, High, Lux, Sasquatch™

BLACK DIAMOND™

STANDARD FEATURES: Standard Package, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™
  • 17-inch Black-painted steel wheels
  • 32-inch LT265/70R17 all-terrain tires
  • Heavy-duty modular front bumper, powder-coated steel rear
  • Rock rails and heavy-duty bash plates
  • Rubberized looring with drain plugs
  • Marine-grade vinyl seats
  • Tow hooks 2 front 2 rear

AVAILABLE PACKAGE: Mid, Sasquatch™

WILDTRAK™

STANDARD FEATURES: Mid and Sasquatch™ Packages, plus:

  • Terrain Management System™ with five G.O.A.T. Modes™, including Baja
  • Modular Shadow Black-painted hardtop
  • Wildtrak™ hood graphic
  • Carpeted flooring
  • Cloth seats with heated front row
  • Cloth seats with heated front row
  • Available leather-trimmed seats

AVAILABLE PACKAGE: High, Lux

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  1. Lee Ford Lincoln

    4170-C Raleigh Rd Pkwy W
    Wilson, NC 27896

    • Sales: (252) 291-6000
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  • Contact our Sales Department at: (252) 291-6000
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